How much does it cost to start a SaaS company?

Getting SaaS startup ideas off the ground requires investment. A startup company has to make numerous investments before it can generate a profit, including product design and development expenses and marketing expenses. These are a few factors that will affect how much does it cost to start a SaaS company. For instance, consider the scope and complexity of your project, your team size, and your developers’ hourly rates.

Running a SaaS business entails some costs as well. For example, hosting, domain names, email accounts, and project management will cost you money. Additionally, you may want to consider advertising and marketing to spread the word. Last but not least, do not forget about customer support costs.

The costs of SaaS development may be recurring over time, so if you’re not careful, they can pile up. The good thing is that if you manage your finances wisely, bearing these costs won’t be a problem. Keeping overhead expenses under control and focusing on business growth is possible with some planning.

Are There Any Other Costs You Should Expect?

Any new product or service development involves a range of costs. Below we at DFY SaaS have listed some important ones:

Fees for Business Formation

Setting up your company, filing trademarks, copyrights, and patents are a few of the key costs associated with forming a company. You will spend between $12,000 and $24,000 registering a company, depending on the size of your business.

Expenses Related to Software

If you want your SaaS company to run efficiently, you need software!

Wondering what the point of spending money on software is? It can prove highly beneficial when it comes to saving time and automating certain business features. Software solutions can boost your business and save thousands of dollars that usually go into expensive personnel costs. 

Office Space Expenses

Whether you need office space is up to you. Your SaaS company may require it as it grows, but it is not something you need immediately.

Development Costs for SaaS

There are three main factors that determine whether you will end up making affordable or the most expensive SaaS products:

  • Frontend
  • Backend
  • Quality assurance

Professional knowledge will be required in each of these sectors.

Costs Associated with the Frontend

A SaaS product’s front end refers to its overall design and appearance. A successful frontend helps attract customer and convince them to try the product.

The user interface and graphics are combined to achieve this goal. In this stage, it is essential to hire a developer who is skilled in HTML and JavaScript.

For the frontend to be developed, it would generally take 360 hours. A complete frontend integration would roughly cost $21,600 based on an average developer’s rate of $60 per hour in the US.

As an alternative, low-code software and websites can be used to design the frontend, saving you a lot of money. The downside of this approach is it isn’t recommended if you plan to start a business.

Costs Associated with the Backend

A SaaS’s backend is where all the work is done. Unlike designs and interfaces, backend development isn’t affected by user experience, but it is essential to running your product smoothly.

The database, backend logic, API, and server development are essential parts of backend development. It involves using programming languages such as Python, Java, PHP, Ruby, and .Net.

It takes a lot longer to develop the backend due to the complexity of the processes involved. A fully functional backend would require about 560 hours of work. The developing sector costs $33,600 based on the average hourly rate for developers in America, which is $60 per hour.

Free SaaS Development Budget Calculator

The Quality Assurance Process

Do you know what makes a good SaaS product? A transparent quality assurance process. 

Yet, quality assurance is often overlooked; it provides crucial feedback on the finished product. Based on developer feedback, this final stage of development will be like a trial run where errors can be fixed, key backend components will be streamlined, and user-friendliness will be improved.

It would take nearly 25 hours to complete quality assurance. Considering a SaaS developer’s $60 hourly rate, it would cost you around $1,500 to complete the task. 

Engaging Audience with Effective Marketing

Exhausting more money than you bring in is easy if you’re not careful. If you want to avoid this, ensure your team is aware of your marketing tools and channels where your target audience hangs out. Furthermore, tracking your marketing efforts and setting a budget will help optimize your spending.

Initially, investing in free marketing channels in your startup journey is best to make a profound impact with little money. Unfortunately, when you are just starting, you probably don’t have a large budget to work with, so you must use free or low-cost channels. The best part is there are plenty of good options available. 

The following ideas will help you get started:

Free ways to reach potential customers include social media platforms such as Instagram, Twitter, and Facebook. Create engaging and exciting content that your target audience will find interesting.

Blogging is a great way to demonstrate your expertise and establish thought leadership. You just need to ensure the content is on topic and of high quality.

Getting media coverage can help your startup build buzz. If you have a captivating story to tell, you might want to pitch it to local journalists or bloggers who cover SaaS startups. 

SaaS Startup Costs: How to Minimize Them?

Startup costs for SaaS companies can be minimized in a variety of ways.

Leverage Open-Source Tech:
Take advantage of open-source technologies. They are usually free or cheap enough to use. The cost of development can be reduced by using them.

Outsource SaaS Development:
You may want to consider outsourcing development if you don’t have the skill set or funds to create your SaaS application. Again, make sure you research and choose a development partner you can trust.

Develop a SaaS MVP:
By developing a minimum viable product (MVP), you can reduce the overall costs associated with software development. Developing just the core features of the product can help you get to market quickly and cost-effectively. Once it hits the market, there is always room for adding new features.

Use Free Marketing Tools:
There are a number of great marketing tools available for free or at lower prices. You can save money on marketing by utilizing them.

Maintain a Small Team:
The cost of running a smaller team is generally lower than that of a larger one. In addition, if you’re a solo entrepreneur, you won’t have to worry about overhead costs.

Keep Things Simple:
Complex products cost more to develop because they are more challenging to create. It is, therefore, best to keep things simple.


Visit Our Free SaaS Development Budget Calculator

See SaaS Products Developed by Team DFY SaaS:  SaaS Projects

Struggling to Get Your SaaS Idea Off the Ground

DFY SaaS can help you avoid costly pitfalls by building in the right way from the start, so you can go the extra mile and increase your chances for success.

  • Elevate your curiosity! Tap "Book a Call" for a chat beyond the blog

    Your Cart
    Your cart is emptyReturn to Shop