How to Grow a SaaS Business Faster?

Wondering how to grow a SaaS business? Of course, SaaS is one of the most agile software industries that is impacting the business world. In fact, throughout the past decade, many experiments have been conducted in the SaaS industry. But no one standard is universally applicable. 

To determine what works and what doesn’t, many factors must be considered. The game has been totally revolutionized thanks to SaaS’s rapid growth and subscription model. Traditional growth strategies can no longer be applied to companies in the way that they have been done in the past.

In the real world, it will be easier for your SaaS business to grow if you understand the game’s nuances and use revolutionary ideas. Let’s see how the fastest growing SaaS startups have catapulted to success by using the following tips. 

Don’t Sell the Product, Sell the Problem

The SaaS industry is full of startups that do a wide variety of things. While some succeed, others fail due to their inability to sell a solution. So, always concentrate on resolving the problem.

By focusing on the limitations of competition and presenting the iPhone as something magical, Apple achieved this with its smartphone. Your ability to identify customer pain points and provide a solution will set you apart from your competitors. 

Don’t expect to give them something they don’t even know they need. It’s one of the best mantras to achieve success when it comes to knowing how to grow a SaaS business.

Make Sure You Charge Early

It is common for SaaS startups to be hesitant about charging their customers. Instead of growing revenue, they think they should get traction first and concentrate on expanding their customer base.

The problem is that they don’t really trust the product and don’t know whether anyone will buy it. They prefer to keep several hundred or thousands of free users to win a few serious customers. Although big numbers are encouraging, the product remains untested.

For example, when fintech SaaS startups build their product, they should aim to increase revenue. Therefore, don’t hesitate to test it in real conditions by charging it. In this way, you can also minimize your risk. Launching early is better than waiting until you’ve invested hundreds of thousands of dollars and hours. Your effort into a project won’t be wasted if it fails or needs to pivot. In addition, you can use this method to validate that your idea is viable.

It is common for people to value only what they pay for. When people pay, they demonstrate their recognition of your value. Of course, freebie collectors will leave if you charge early, but serious customers will stick with your business.

Focus on Using Fewer Customer Acquisition Strategies

Money, time, and effort aren’t always enough to bring about the desired results. It may be more of a targeting issue than a product issue.

Not all the people on this planet need your product, and that’s okay. It is, therefore, unnecessary to market to everyone and anyone.

Instead, focus your efforts on a specific audience interested in your product’s benefits if you want to grow your SaaS business.

Identifying your target market involves the following steps:

1. Identify your typical customer by considering age, gender, location, type of business, pain points, budget, and interests. 
2. Conduct a competitor analysis. Find out what keywords they are using and ads they run for paid and organic searches. A competitor analysis tool, such as SE Ranking, can be used for this purpose.
3. Assess who your competitors are targeting and reach out to the same demographic. Or focus on another segment that your competitors ignore.
4. Organize surveys and polls to narrow your marketing focus by talking to people and attending industry forums and events.
5. Analyzing your website’s traffic using SaaS growth tools like Google Analytics, Hotjar, etc. It will help you gain a deeper understanding of the content that your visitors are most interested in.

Using all this information, you can identify customer personas and focus your attention on their specific needs. 

Try Experimenting with Pricing

Pricing should not always remain the same. You might find that the price is right, but the value isn’t. So, test your copy based on pricing.

You can only determine whether people will pay for your product by charging money and testing different prices. Optimizely and VWO are both excellent tools for split testing.

Optimal pricing is achieved when:

1. There are relatively few people who complain about your price.
2. A small percentage of customers don’t hesitate to pay at all
3. Founders see the product’s value for their businesses even though it is quite expensive.
4. Harry Beckwith recommends in his book “Selling the Invisible” that raise prices until 15% to 20% of your qualified prospects object.
5. The perception of value is generally higher when the price is higher. However, prices don’t matter as often as you might think. In fact, people are aware that it’s impossible to build top-quality products for nothing.

Consider Apple products, for instance. Their prices are never lowered. The pricing is based on WTP (willingness to pay). It means they set their prices to be what most of their target audience can afford. And not what the average can afford or what the minimum can afford. It is obvious that the product should feel premium in this case.

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